The brand name refers to marrying rigidity (stone) with softness (willow), and the best way to do that was through using classy serif typography that is both rigid and feminine, and a basic black and white palette. They wanted to escape the predictability of flowers as design elements in florist logos and such, by approaching their brand identity differently. Stone Willow is a floral design studio practicing the Japanese Ikebana art of flower arranging. Here are some examples of minimalist wordmarks we loved. Containing only letters, and sometimes ornaments or graphic symbols presented in the negative space (like the arrow in the FedEx logo), they are enough to create and relay a strong brand and personality in only elementary symbols. Wordmarks or logotypes are by definition, the most minimalist type of logo. In this list, we are going to focus on wordmarks (typographic logos) and illustrated logos, most in a flat or monoline design. However, working with design professionals is always advised. It also gives more possibilities for designing a logo with limited knowledge of design software, or even in a logo maker. In logo design, it means being able to create a unique and well-designed branding by the use of typography and simple and low-effort illustrations, as well as leaving a lot of white space or negative space. It focuses on stripping off everything but the essential elements that are needed for something to effectively perform. It is sometimes referred to as ABC art or reductionism. A minimalist design is a design that only uses the most essential elements, including basic shapes and limited color palettes, to create something that’s very simple yet memorable. Minimalism is less a visual style and more a principle. From the internet and user interfaces to video games and film, the influence of minimalism can be seen in most places you look today. And yet, no other art or design trend compares when it comes to the number of fields minimalism has impacted. There is a lot of talk about minimalism, brutalism and Scandinavian design, from art hipsters to business owners who are going after a bold brand personality. Minimalist design can be done with even the simplest of tools and software. To help you learn more about minimalism and find inspiration in well-designed logos, we created a list of some of the best and most creative minimal logos. Minimalist design is one of the most popular and prominent graphic styles in later years.
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